26.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
by Peter S Fader, Leigh McAlister
ISBN: 9780343251185
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Managing Market Share When Consumers Seek Variety
by Fred M Feinberg, Leigh McAl...
ISBN: 9780343231989
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
by Peter S Fader, Leigh McAlister
ISBN: 9780343251192
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Changing the Course of Marketing
by Sheth, Jagdish N., Fullerto...
ISBN: 9780892326273
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Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Pri...
by Fader, Peter S., Sloan Scho...
ISBN: 9781295545414
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Managing Market Share When Consumers Seek Variety - Primary Source Edition
by Feinberg, Fred M., Sloan Sc...
ISBN: 9781293545034
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking ...
by Leigh McAlister, James M. L...
ISBN: 9781287793922
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A theory of consumer promotions: the model - Primary Source Edition
by Leigh McAlister
ISBN: 9781295058037
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A note on the relationship between promotion sensitivity and consumer specific variables - P...
by Peter S Fader, Leigh McAlister
ISBN: 9781293843864
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Pa...
by Fader Peter S, McAlister Leigh
ISBN: 9781298818485
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
by Peter S Fader, Leigh McAlister
ISBN: 9781296832544
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Managing Market Share When Consumers Seek Variety
by Fred M Feinberg, Leigh McAl...
ISBN: 9781297830242
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint)
by McAlister, Leigh, Leigh McA...
ISBN: 9781334139505
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Theory of Consumer Promotions : Managerial Implications
by McAlister, Leigh, Sloan Sch...
ISBN: 9781340082567
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The Impact of Price Promotions on a Brand's, Market Share, Sales Pattern and Profitability (...
by McAlister, Leigh, Leigh McA...
ISBN: 9781330295267
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The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
by McAlister, Leigh, Leigh McA...
ISBN: 9781342019165
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42.
Variety Seeking Behavior: An Interdisciplinary Review
by McAlister, Leigh, Pessemier...
ISBN: 9781341671081
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43.
Variety Seeking Behavior: An Interdisciplinary Review (Classic Reprint)
by Leigh McAlister
ISBN: 9781333812553
List Price: $7.97
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Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using Upc Scanner Pa...
by S, Fader, Leigh, McAlister
ISBN: 9781293860151
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Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using Upc Scanner Pa...
by S, Fader, Leigh, McAlister
ISBN: 9781294562030
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Managing Market Share When Consumers Seek Variety - Primary Source Edition
by Feinberg, Fred M., Sloan Sc...
ISBN: 9781294842217
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Theory of Consumer Promotions : Managerial Implications - Primary Source Edition
by Mcalister, Leigh, Sloan Sch...
ISBN: 9781293461143
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A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)
by Leigh McAlister
ISBN: 9781333119317
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking ...
by McAlister, Leigh, Leigh McA...
ISBN: 9781332264643
List Price: $9.57
50.
A Theory of Consumer Promotions: The Model (Classic Reprint)
by McAlister, Leigh, Leigh McA...
ISBN: 9781332284474
List Price: $7.97